Archive for November, 2011

Blizzard Advertisements Anger Me

Posted in Gaming, Rants on November 21, 2011 by C J Spear

While I’ve been keeping up with WoW news since I stopped playing, as I have every intention of coming back to play when the new expansion hits, and I enjoy the WoW community as much as I enjoyed the game, I haven’t felt the urge to write anything about the game since I left. Until now. I considered writing an upfront apology about how ranty this post will be, but then I remembered the name of this blog and how aptly named it is.

Blizzards advertising campaigns have always irritated me. From the random minor-celeb cameos to the whole Mr. T crap with the mohwak grenades, I’ve been left wondering if Blizzard actually has a marketing department that it pays, or if it just draws up a list of pop culture references and throws darts at them to decide what to do with their next advert. When they released the pre-cata ad with clips from the Deathwing cinematic, I was surprised by the step forward. The ad wasn’t anything that amazing, but it was clearly a move that was actively trying to get back lost customers and interest new ones. Then tonight I heard about their newest ad, and I facepalmed. Here’s the link if you haven’t seen it yet – http://us.battle.net/wow/en/blog/3968200

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